By Andrew Hill @

We’ve all learned about the five senses- touch, taste, sight, sound, and smell. And chances are you’ve heard the old phrase, “See no evil, hear no evil, speak no evil.” While these are good things to know and understand for everyday life, when it comes to staging your home, the most important senses you must appeal to are sight, sound and smell. By providing an experience that engages these three senses, you are sure to stage your home in a way that will attract many buyers to make an offer.

The first rule is see no evil. By this we mean that your house must always be well kept when you are staging. This essentially means that all of your typical cleaning must be accomplished to the best extent possible. That means the lawn needs to be cut, the broken window replaced and the front porch swept. The interior should have mopped and vacuumed floors, dusted furniture and shelves and no clutter to be found. And although not necessarily evil, you are advised to keep family pieces to a minimum. Have enough items to show that someone lives there, but not so many pictures of your family that it inhibits those touring from imagining themselves living there.

Next on the list is hear no evil. If you have animals, please don’t put them in the garage and expect them to stay quiet. Chances are they will make noise and on a chilly or warm day it’s uncomfortable for your animals. Likewise, make sure your kids are out of the house so they won’t be making too much noise either. Finally, do your best to allow buyers to visit at their own pace. You can provide answers if they have questions, but you shouldn’t feel a need to give them a guided tour. When buyers visit homes it is important that they imagine themselves living there. And while you know the house better than anyone else, most buyers will prefer touring the home without your guidance.

Finally, and most importantly, is smell no evil. While this may seem like a strange requirement, smell is a very powerful sense that can ruin even the best staged homes. If your carpet or upholstery has pet smells, strongly consider replacing them. If you are a smoker, chances are your walls have also absorbed the smoky scent. Luckily, a fresh coat of paint will quickly fix this problem. Whatever you do, go the extra mile to make your home smell as pleasant as possible. It will go a long way when it comes to sealing the deal.

As you begin to stage your home, be sure to keep these three senses in mind and you will greatly increase your chances of selling your home. Once you’re done selling your home, you can move on to the next step: getting excited about enjoying your newly built home from Heartland Homes!

About Adam Packard

Adam Packard has been a marketing professional for over 10 years. During that span he has spent time in the gaming, racing, entertainment and real estate industries. Outside of the office, he enjoys all types of sports, including basketball, baseball, golf & harness racing. He resides in Moon Township, with his wife Jackie and two sons Nicholas & Jacob.