There once were two homebuilders in the city with three rivers. Each in a race to become the very Best of the ‘Burgh. Both builders strive to be top dog in the Iron City, but each having their own philosophy of how to become number one.
The first home builder has been building homes for many years, as fast as he could and at the most rapid of paces. Throwing up houses as fast as hare-manly possible, each house the same, side by side, side by side, each house the same. Sale by Sale, Side by Side, Sale by Sale. The Hare’s philosophy was to build a house with limited options so that you can sell them, build them, and leave them as fast as possible. Sell them, build them, leave them, and then on to the next one. Dropping cookie cutter houses in cookie cutter communities, like litter on the side of the highway.
The Hare thought that the best builder was the one who built the most houses each year. Minimum attention to quality and detail, the Hare built 4-walled cookie-cutter boxes quickly and carelessly. Swiftly putting up houses on cheap land and cramming as many as possible into each community. “I built the most houses”, says the Hare “Therefore, I am the best in the city” “No one can build as many houses as I can!”
The Hare’s ignorant remarks did hold some truth, no one could build as many houses as the Hare, but the Tortoise believed that truly earning the title, Best of the Burgh meant much more than just building homes as fast as you can. The Tortoise believed that becoming the best meant building the best homes.
The Tortoise believed in building the most energy efficient home, each and every time. Homes that saved owners money by being more efficient.
The Tortoise understood that the great people that lived in his city did not want a cookie cutter box thrown on some land in some township. He actually went into the community and asked people what they really wanted. He learned that the people wanted homes, not house, that they could design themselves. Dream Homes with limitless options and the ability to change the size of a room, add a front porch, choose the brick color, paint color, and even the smallest of details like hardware in the kitchen or location of an electrical outlet in the bedroom.
The people wanted beautiful homes with big useable yards. Private cul-de-sac streets, private wooded homesites, and homes in convenient locations with access to major roadways and in the best school districts! The Tortoise also learned that all homeowners are not the same. Some people wanted two story castles, others a low maintenance townhome, or a single level home with a first floor master. Not everyone wants a cookie cutter box! And no one should ever have to decide between Cookie Cutter House A and Cookie Cutter House B.
So as the years pass, the Tortoise and the Hare continue building houses the only way they know how. Year after year, the Hare sells more houses than the Tortoise, but the Tortoise continues to build quality homes with only the best products. The school districts that the Tortoise builds in continue to capture national recognition. And generally speaking are more satisfied with their custom built homes.
As this tale continues as to whom is the better home builder, let us leave you with some facts. The Hare is continuing its hairy ways of building homes. SELLING more homes than the Tortoise. But, the Tortoise has slowly but surely grabbing the attention of its beloved city, not only winning more than 30 awards for its skillfully designed floorplans, communities, quality and green practices, but the Tortoise has been named THE BEST OF THE BURGH by the Pittsburgh Magazine for the past two years consecutively.
Time will tell who will win the race for 1st place, or you can just ask one of the Tortoise’s homeowners. (Most of them once lived in one of the Hare’s houses)
LITTLE KNOWN FACT: The Tortoise is a figurative term. The Tortoise in our story is not slow at all. His efficiency allows him to complete a house, on average, in less than 5 months.